WorldAnimationMaster-classes London 2015





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A Message from Lee Murray Animation Limited:
All W.A.M Attendees who purchased tickets will be issued a full refund
"Due to circumstances beyond our control, we must unfortunately cancel
the W.A.M. event scheduled for 10th – 12th April 2015"
We thinking of trying again next year, 2016.
Kind regards Lee Murray Animation Ltd
Welcome to the very first annual World Animation Master-classes London 2015 event. A 3-day educational animation event situated in the heart of London within walking distance of the animation studios in Soho. W.A.M is taught by a diverse range of working professional  animators from VFX, Games, Feature Film animation, Cartoon, TV, Creature animation. Jason Schleifer Head of animation DreamWorks will give our Keynote speech plus a master-class. Day1  Master-classes with W.A.M Instructors. The Animation event theme is based around "Today, Tomorrow & The Future".  Day2  Industry day - Walk around Career fair with studio presentations & demonstrations in the main HD Auditorium. Studios include: Cinesite Studios London, DreamWorks, Escape studios and more.. Day3 A full day of Ed Hooks "Acting for animators". Plus live animation discussion's moderated by Jason Schleifer Head of animation DreamWorks & Ed Hooks "Acting for Animators" Part 1&2 over two days. (Live twitter feed to interact with the animator panel).
Plus Ed Hooks looks at the "Future" of the animation, Reel reviews for 60 lucky winners! with all of the W.A.M Instructors.  An opportunity for Student & Professional animators to talk with Studio experts. don't forget your Show Reel, Network & make Industry Connections.


3day Event Schedule



Day 1 - "Today Tomorrow & The Future" of animation.

  • Keynote speech (Jason Schleifer)
  • Master-classes with Jason Schleifer, Chris Derochie, Eamonn Butler,

     Keith Lango

  • "Today, Tomorrow & The Future" of Animation, Discussion - with:

           Chris Derochie,  Eamonn Butler, Keith Lango, Melanie Cordan.

      moderated by Ed Hooks & Jason Schleifer (Part 1).


Day 2 - Industry Day

  • Career Fair    -    Studios Hiring !    -    Bring your Show Reel !
  • Studio talks & demonstrations:
  • MPC
  • Cinesite Studios
  • Super Evil Megacorp
  • DreamWorks

      plus more..

  • Network with studios experts..
  • Bring your show reel for Reel Reviews !  60 Lucky winners !
  • "Today, Tomorrow & The Future" of Animation, Discussion - with:

       Chris Derochie,  Eamonn Butler, Keith Lango, Melanie Cordan.

      moderated by Ed Hooks & Jason Schleifer (Part 2).


Day 3 - Ed Hooks

  • "Acting for Animators"  Master-class (Full day Course )
  • Bonus - Evening - Ed Hooks discussion on "The Future" of Animation.

  (Eamonn Butler,  Jason Schleifer,  Melanie Cordan, Chris Derochie,  Keith Lango).




Master-class & Keynote Speech

Friday 10th April 2015

Instructor Jason Schleifer “World Animation Master-classes Keynote Speech”


9:00am - 10:30am









Friday 10th April 2015

Instructor Chris Derochie “TOMORROW (AND THE FUTURE)”

10:30am - 12:00am


Artist - Know Thyself!

I will help the audience determine where their position is on the “political scale“ of animation so they will have a much easier time choosing jobs that suit them the best.


The Political Scale

  • How an argument with Chuck Jones led to a great insight into the different beliefs animators have
  • Archaeologists to Pioneers - the range of the animation political scale
  • Where do you fit on the scale and why its important to know How every studio falls on the scale and how their position can change over time (using Disney and Pixar as examples)


  • The importance of choosing a studio in line with your beliefs and what happens when you choose poorly.
  • Planning for Your Future in Animation
  • Why goal setting is vital - the danger of not planning ahead
  • 1, 5, 10 and 20 year plan
  • Balancing your life - how to plan for how your own goals and values will change over time as your
  • life changes - experience, family, aging etc.


  • Be part of the history of animation - Learn, Lead, Mentor, Teach, and Pass the Torch










Friday 10th April 2015

Instructor Eamonn Butler “THE FUTURE”

1:00pm - 2:30pm


I will be covering the following ideas on what “The Future” means for animators attending W.A.M.

giving them the tools to improve their chances of realising their dreams in the animation industry...



  • How is the business of Animation doing and why should you care?
  • The Gypsy life- what to expect?
  • Should you aim for Feature or Games or VFX?
  • How can I broaden my options?



  • Will your traditional background/training still be relevant in the future?
  • How can I leverage off the principles of Animation when all around me are talking tech?
  • Does the language of animation have a place in the future?


Planning your Career

  • What are the quickest ways to get fired!
  • How do you get better as an animator?
  • How do you improve your salary prospects?
  • How long will it take before you get “A” shots?
  • How long will it take to become a Lead or Supervisor?
  • Animator vs Supervisor - Same thing?
  • Managing your life around your passion- avoiding burnout...











Friday 10th April 2015

Instructor Keith Lango  “THE FUTURE”

2:30pm - 4:00pm


The landscape of what "animation" even means is shifting rapidly. If we follow the arc of trends we have already seen evolve in the business regarding technology, implementation and craft we can make some reasonable conclusions about what the future holds for animators.


Animation Landscape

• Hand keyed animation is still a relevant and necessary skill

• Authorship, however, will continue to shift further out of the animator's hands

• Highly skilled practitioners of naturalistic motion will be in even greater demand

• The tech will continue to improve. What is today's high-end mocap solution is tomorrow's Xbox living room toy.

Today's living room toy is tomorrow's smart fun app.

• The Authorship Culture will open doors for those willing to live beyond today's definitions of what it means to be an "animator"


Animation Craft

• Practical ways students can begin to familiarize themselves with motion capture data right at home

• How to analyse and adapt mocap data

• How to use mocap as your blocking pass

• Thinking about motion like a live action film editor thinks about footage will open doors in your mind and career

• Needed soft skills you must develop- story telling, editing and acting. Real acting.


Planning your Career

• Executing skills improvements for today's jobs

• Develop a plan of skill growth to take advantage of tomorrow's opportunities

• Widening your perspective about why you animate


Ways to carve out your own audience with the growing Authorship Culture










Animation Discussion

Friday 10th April 2015

Live moderated discussions on the future of animation and how it impacts on the industry and each and every animator


Instructors Chris Derochie,  Eamonn Butler, Keith Lango, Melanie Cordan. 

5:00pm - 7:00pm

Moderated by

Jason Schleifer - Head of animation DreamWorks & Ed Hooks "Acting for Animators"

Part 1

Interactive Live twitter feed








Saturday 11th April 2015

Instructor Melanie Cordan “TODAY”

9:00am - 10:30am


The Blank Canvas

Part of becoming an animator involves being an “Idea Generator.” Someone is going to ask you to bring your creativity to the table and it is part of your job to have ideas to bring. But how do you generate ideas? And once you have a good flow of options, how do you filter out the best ones?


Mediocre vs Masterful OR Copying vs Crafting

  • Whether you are in a studio setting or plan to be an independent film maker, you will be constantly having to stretch your imagination and pitch ideas.
  • Thinking like a film maker instead of just an animator -why it’s important!
  • Why you want to avoid stereotype
  • How your personality can get in the way of being creative


Inspiration is the Key to being an Idea Generator

  • How to create your own personal Inspiration Well
  • “Artist Block” is part of the process of being creative
  • Techniques that work with your interests and your personality
  • Observation is not just a catch phrase - really learn how to apply it
  • Research, Research, Research!
  • Expect some ideas will be BAD. How to spin the gold from the straw.


You have mastered the Art of inspiration! Now how do you filter the BEST ideas?

  • Taking your research and creating Backstory
  • Willingness to Kill your Babies
  • Video reference, thumb-nailing and how to edit and use the best take
  • Rejection - the Love/Hate relationship
  • The importance of creating your own personal Artist Conclave.









Industry Day

Saturday 11th April 2015

World Animation Master-classes

London 2015

April 10th,11th,12th



Raffle for 60 Lucky Winners!!

Every attendee has a chance to win an Animation Reel review with W.A.M Instructors, get a personal Critique with the opportunity to chat with the Instructor about animation and ask questions..


  • Ed Hooks, Jason Schleifer, Eamonn Butler,
  • Chris Derochie,  , Keith Lango, Melanie Cordan.


Industry Day

  • Career Fair
  • Studio talks & demonstrations:
  • MPC
  • Cinesite Studios
  • Super Evil Megacorp
  • DreamWorks plus more..


  • Network with studios experts..
  • Bring your show reel for Reel Reviews !  60 Lucky winners !
  • "Today, Tomorrow & The Future" of Animation, Discussion - with:

       Chris Derochie,  Eamonn Butler, Keith Lango, Melanie Cordan.

      moderated by Ed Hooks & Jason Schleifer (Part 2).



World Animation Master-classes would like to show support and  offer a discounted ticket price for

Ex-DreamWorks Animators. This animation event is very relevant to industry professionals and students in a rapidly changing animation Industry..







    Evolve & Adapt to the changing Industry..





Animation Discussion

Saturday 11th April 2015

Live moderated discussions on the future of animation and how it impacts on the industry and each and every animator


Instructors Chris Derochie,  Eamonn Butler, Keith Lango, Melanie Cordan. 

5:00pm - 7:00pm

Moderated by

Jason Schleifer - Head of animation DreamWorks & Ed Hooks "Acting for Animators"

Part 2

Interactive Live twitter feed









Sunday 12th April 2015

Instructor Ed Hooks  “ACTING FOR ANIMATORS”

Morning Session

9:00am - 10:30am


1. Definition: Acting is behaving believably in pretend circumstances for a theatrical purpose.
2. Distinction: "Regular reality vs. Theatrical Reality"
3. Discussion: Empathy: how it works. Differences between Empathy and Sympathy
4. Discussion: Connections between thinking and emotion.
Define/Discuss Seven basic human emotions - happy, sad, anger, disgust, fear, contempt and surprise
5. Thinking tends to lead to conclusions; Emotion tends to lead to action.
6. Essential Performance Formula: Action in pursuit of (provable) Objective while overcoming an obstacle.
7. It is impossible to act "emotion". Acting is "doing".
8. Acting has almost nothing to do with words.
9. Scenes begin in the middle, not at the beginning.
10. The actor in an animation is the character on screen, not the animator.








Sunday 12th April 2015

Instructor Ed Hooks  “ACTING FOR ANIMATORS”

Afternoon Session

1:00pm - 4:30pm


  • Discussion: Drama is a factor of man's potential; Comedy is a factor of man's limitations.


  • Discuss with Examples
  • Prepare a character template biography


  • Acting is only as strong as the script that supports it. Even the best animator cannot save a weak
  • Script.
  • Define your audience. Children? Adults?


  • Define and Discuss


  • A requirement of Empathy is physical distance. Causing the player to empathize with his own avatar is challenging.









2 hour Special bonus feature with Ed Hooks

Sunday 12th April 2015

Instructor Ed Hooks  “THE FUTURE”

5:30pm - 7:30pm


1) The Animation industry is in a transitional stage. Hollywood's big studios have turned into giant merchandising operations for which feature films are feeders. The profits are not being made at the box office but from branded and licensed merchandise, spin-off Television, Theme Parks and so on.


The environment is ripe for the emergence of storytellers that make movies designed to stand alone, movies quo movies.


2) New Production Models such as "The Academy", "Chico & Rita", "Song of the Sea",


"The Book of Life". Examine and Discuss.


All of these involve simultaneous animation by animators in multiple



All are comparatively low budget. Discuss G'Kids, movie distributor in New York that specializes in movies of this sort.


3) What can today's animators learn from Walt Disney, 1934? Discuss.








World Animation Masterclasses

Instructor Chris Derochie

Owner of Cobblestone Media

Head of Animation Zoic Vancouver



Chris Derochie, a 30 year veteran of the animation and VFX industries, Chris has gained animation experience in nearly every discipline, format and scope – from traditional animation in large studios like Don Bluth Studios and Walt Disney Studios, to animation for small productions, television, games, products and advertising.


Chris has been a writer, director, storyboard artist, pre-vis artist, studio owner, and actor.


Alongside his professional career, Chris has spent over 10 years teaching at animation schools and colleges including Animation Mentor, the Animation Workshop in Denmark. Chris has also been a guest lecturer in a number of schools, including Ballyfermot College in Dublin, Ireland and the Vancouver Film School.


Whilst at Zoic studios Chris was the former Head of Animation in Vancouver, where he supervised animation for all episodic productions including Once Upon A Time, Once Upon A Time in Wonderland and Falling Skies. Chris also oversaw animation on Zoic’s feature productions including The Twilight Saga: Breaking Dawn Part 2 and the upcoming Hidden for Warner Bros.


Chris has earned 2 Emmy Award nominations for his work on Stargate Universe and Falling Skies, and a VES award nomination for

Falling Skies.


Chris owns Cobblestone Media which produces children’s book apps that are designed to help children to develop their imagination and visualization skills through electronic books that incorporate stunning visuals and classical animation.


As a writer, Chris has been working on a book of advanced animation techniques entitled, “Give My Creation Life!”

He has also been writing a fantasy novel series for over 13 years.








World Animation Masterclasses

Instructor Keith Lango

"Animator & Creative Artist at Valve"



Keith's career has taken many interesting twists and turns over the last 20 years, crossing the boundaries of publishing, commercial VFX,

film animation, video, interactive, video games and live action film.


He got his start in the digital arts in the early 90's in the world of publishing,  advertising & freelance digital illustration. From there he moved into CG modeling and virtual architecture visualization for  clients in the video post production and banking industries.


His developing skills in a variety of generalist CG roles eventually culminated in the creation of several short films , several of which caught the attention of Big Idea Studios, which he joined in 1999.


Since then Keith has served in a wide range of leadership and consulting roles at studios like Big Idea, Blur studios, ReelFX,

Magnetic Dreams, DNA Productions and Valve Software. He has served as a writer, producer, director, animation director, CG Supervisor and studio consultant.


Keith is currently "Animator & Creative Artist at Valve" Valve Studios.







World Animation Masterclasses

Instructor Melanie Cordan

Feature Animator



Melanie is currently Senior Feature Animator, DreamWorks and has worked on a wide range of projects over the years. This includes: Feature Film Character Animation, Live Action Creature Work, Commercials, Video Game cut scenes, and 2-d animation for Educational programs.


"I am passionate about animation and believe that character development and story are the key to creating great content. Its all about the characters and are they entertaining and relatable to an audience? This is what I’m continually striving for in my day to day work. "


Melanie has worked on the following:

Film: Madagascar 3, Turbo, Peabody and Sherman, Megamind, Kung Fu Panda 2, How to Train Your Dragon, Madagascar: Escape 2 Africa, Bee Movie, Shrek the Third, Over the Hedge, Madagascar, Shrek 2, Toy Story 2, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Fellowship of the Ring, Babe: Pig in the City


Short Film: Far Far Away Idol and The Madagascar Penguins in a Christmas Caper


Game: Parasite Eve and Shrek 2







World Animation Masterclasses

Instructor Ed Hooks

Acting for Animators





ED HOOKS is a multi-faceted theatrical professional, respected as an actor, author and acting teacher. He has taught professional-level workshops and scene study in New York, Los Angeles, San Francisco and Chicago. His stage, film and television credits include more than 100 roles.



The actor in an animation is the character on the screen, but it is the animator who must endow the character with the illusion of life.


To do this, the animator must understand the connections between thinking, emotion and physical action, which are the building blocks of human behaviour.

Ed Hooks pioneered acting training specifically for animators (as opposed to stage and movie actors), and his Acting for Animators master-class has been presented to tens of thousands of animators around the world.


The following is a partial list of animation studios and educational organizations at which Professor Hooks has lectured:


  • Rainmaker Studios, Vancouver, Canada
  • Communication University of China, Beijing
  • BioWare Corp., Edmonton, Canada
  • Electronic Arts, Stockholm and England
  • Epic Games, Cary, North Carolina
  • Microsoft Games, Seattle, Washington
  • Scanline Productions, Munich, Germany
  • Sony Games, San Diego, California, and London, England
  • Traveller's Tales Games, Knutsford, UK
  • Blizzard Entertainment, Irvine, California
  • Lucas Learning, San Raphael, California
  • Midway Games, Chicago, Illinois
  • Tippett Studio, Berkeley, California
  • Ubisoft, Montreal, Toronto, Shanghai
  • Valve Software, Bellevue, Washington
  • Volition Games, Champaign, Illinois
  • Walt Disney Studios, Los Angeles, California, Sydney, Australia, Orlando, Florida
  • Blue Sky Studios, White Plains, New York
  • ASIFA–India International Animation Day
  • PDI/DreamWorks, Palo Alto, California
  • Wild Brain, San Francisco, California









World Animation Masterclasses

Instructor Eamonn Butler

Head of Animation Cinesite London



“I'm looking forward to sharing lessons learned from 25 years of experience in animation.

This is a fantastic opportunity to gain valuable insight from industry veterans helping animators develop their work-flow and ultimately, develop their careers”.




Eamonn Butler is best known for his work on the following feature films:


  • Reign of Fire (animation supervisor: The Secret Lab 2002),


  • Harry Potter and the Order of the Phoenix (effects supervisor: Double Negative 2007),


  • 10'000 BC (visual effects animation supervisor: Double Negative 2008),


  • Hell Boy Two The Golden Army (animation supervisor: Double Negative 2008),


  • Iron Man 2 (head of animation: Double Negative 2010),


  • Paul (head of animation: Double Negative 2011),


  • John Carter (2012)


  • RoboCop (animation supervisor: Cinesite 2014)


  • Edge of Tomorrow (animation supervisor: Cinesite 2014),


  • Hurcules (animation supervisor: Cinesite 2014) .









World Animation Masterclasses

Instructor Jason Schleifer

Head of Animation DreamWorks



Jason has been working in the animation industry for over 20 years. His first job was as a contractor creating 2d animation for children's educational material while in university. After graduating, he worked as a demo artist and product specialist at Alias|Wavefront on the popular 3d animation software Maya where he got the opportunity to travel to studios around the world demonstrating Maya capabilities.


Moving to New Zealand in 1999, Jason began a 4 year journey on the Lord of the Rings trilogy as a character td, rigging characters such as Gollum, the Witch King, Shelob and more.  By the time the first film was released, he was animating on the pictures, soon moving to Senior animator and Animation Lead on the third film.


In 2004, Jason followed his passion for cartoony character animation to Dreamworks Animation where he has animated and supervised for over 11 years.  In addition to animating, Jason has produced many rigging materials focused on creating tools for animators, mentored at Animation Mentor and taught numerous seminars..


Currently the Head of Character Animation on the upcoming film Boss Baby, Jason is very excited to share stories and lessons from his lengthy career.  In addition, he will discuss the way large studios currently produce animation and demonstrate some of the groundbreaking new technology artsits are using at Dreamworks.




BossBaby (Head of Character Animation: Dreamworks Currently In Production)


Peabody and Sherman (Head of Character Animation: Dreamworks: 2014)


Rocky and Bullwinkle Short (Head of Character Animation: Dreamworks: 2014)


Night of the Living Carrots Short (Supervising Animator: Dreamworks: 2011)


Megamind (Head of Character Animation: Dreamworks: 2010)


Madagascar: Escape 2 Africa (Supervising Animator: Dreamworks: 2008)


Shrek the Third (Animator: Dreamworks: 2007)


Over the Hedge (Animator: Dreamworks: 2006)


The Madagascar Penguins in a Christmas Caper (Animator: Dreamworks: 2005)


Madagascar (Animator: Dreamworks: 2005)


The Lord of the Rings -  Return of the King (Animation Lead: Weta Digital: 2003)


The Lord of the Rings - The Two Towers ( Senior Animator: Weta Digital: 2002)


The Lord of the Rings - Fellowship of the Ring (Character TD & Animator: Weta Digital: 2001)




Location & Registration

Contact Details:
Lee Murray Animation Ltd
email address:
Tel: 020 - 8144 - 1043